EXTERNAL JOB POSTING

EVP, CHIEF GROWTH OFFICER

For over 30 years, the Kentucky Lottery has earned more than $7.2 billion for the Commonwealth of Kentucky. Our mission is fueling imagination and funding education for all Kentuckians. For nearly two decades, the largest chunk of proceeds – over $5 billion, has gone to funding programs to help Kentucky students stay home and attend college. We have continued to break records – earning over $1 billion in sales every fiscal year since ‘17 to continue to support these important programs.

As a company that was voted Best Places to Work for 4 consecutive years (2021-2024), our team and company values are what makes the difference to college students all across Kentucky.

The Kentucky Lottery’s Core Values:

• Integrity – We do the right thing.
• Accountability – We are accountable to the Governor, the General Assembly, the people of the

Commonwealth and to each other.

• Social Responsibility – We are a good corporate citizen, giving back to the community.
• Diversity, Equity & Inclusion – We value and respect our colleagues, our customers, and the

communities we serve.

• Teamwork – We believe in collaboration and the strength of people coming together to achieve

something great.

• Innovation – We embrace innovation, working to proactively see opportunities.
• Fun – We have fun at work and enjoy a positive work environment.

We want to make winners out of our players, retailers, college students and our employees. We are looking for the best talent to join our winning team.

JOB SUMMARY

The EVP, Chief Growth Officer is responsible for driving sustainable growth strategies for all customer facing products by focusing on expanding market presence, increasing revenue streams, and enhancing customer engagement to achieve business objectives. Creates a unified growth plan that includes identifying and pursuing new growth opportunities. Works across teams and departments, fostering internal alignment.

Provides leadership, strategic oversight and intersection of the Sales, Marketing and Products departments to create profitability. Responsible for sales, product and marketing budgets.

ESSENTIAL DUTIES AND RESPONSIBILITIES

• Develops and executes strategies to expand the company’s market share, revenue and profitability.

Analyzes market trends, consumer behaviors and competition to develop strategies for growth.

• Manages and coordinates between direct reports in the Sales, Marketing and Products Departments to support the development and execution of company goals. Establishes and implements short-and long-term departmental goals, objectives, policies, and operating procedures in line with the vision and mission of the organization adhering to the KLC’s Core Values.

• Oversees the activities of the VP, Corporate Accounts and New Business Development to develop and implement sales policy, direction, and growth strategy for chain accounts and new business development via new technology, new business solutions and new customer base. Oversees the activities of the State Sales Director to develop and implement sales policy, direction, and growth strategy for sales regions consisting of regional sales managers and territory sales managers.

Coordinates the activities of sales staff to effectively implement sales programs and activities of approximately 3,500 retailers. Provides leadership to assist State Sales Director in developing and

maintaining a highly skilled and motivated sales team.

• Oversees the activities of the VP, Product who is responsible for creating a product portfolio that will continue to deliver increasing revenues and gross gaming revenue (GGR) while integrating the continuously evolving digital suite of products into the KLC portfolio and brand experience.

• Oversees the activities of the VP, Chief Brand Officer to define, develop and maintain the company’s brand identity and image. Ensures the company’s brand helps to attract and retain customers. Ensures brand consistency across all touchpoints, to enhance customer trust and loyalty.

Oversees the design and implementation of effective marketing strategies and programs, to support new and existing products, and leveraging advertising impact and product awareness to generate maximum sales and profits.

• Responsible for coordination of departments in multi-function projects including growth and awareness campaigns, marketing plans, new product launches, and new gaming vehicles.

• Mentors and develops staff using a supportive and collaborative approach on a consistent basis. Establishes and monitors staff performance and development goals, assigns accountabilities, sets objectives, establishes priorities, and conducts annual performance evaluations.

• Oversight of the sales, marketing and product budgets. Measures ROI in terms of overall impact and effectiveness.

• Plans and executes strategies as part of the senior management team that will enable the organization to achieve or exceed its strategic goals.

KNOWLEDGE/SKILLS EXPERIENCE

Incumbent must possess the following combination of knowledge and experience:

Required

• Bachelor’s degree in Business, Marketing, or related field. MBA or other advanced degree a plus.
• Minimum of ten years’ relatable work experience.
• Proven experience as a senior manager with demonstrated leadership skills in building, mentoring and coaching a team. Ability to motivate and inspire teams to achieve goals.

• Must possess strong written and verbal communication skills with the ability to effectively interface with senior management, Board of Directors, and staff.

• High level of self-awareness, the ability to listen and communicate well, and work with diverse people and groups.

 Ability to interact with others, and enable coordination—by communicating information, facilitating the exchange of ideas, building and overseeing teams, and identifying and solving

problems.

• Excellent analytical and financial analysis skills to support recommendations and budget management.

• Experience in planning, developing, and implementing sales, marketing, and business plans and budgets.

• Ability to function as an effective, tactical and strategic thinker.
• Excellent judgment and creative, critical thinking skills.

Preferred

• Strong understanding of the lottery industry including current trends, competitors, and market conditions.

• Experience in managing sales teams, developing sales strategies, and implementing sales plans.

Ability to interpret sales data and use it to develop sales strategies and identify growth opportunities.

• Developing and executing marketing strategies to promote products or services.
• Experience with digital products and technologies.
• Experience working across multiple product lines to maximize portfolio performance.

CORE VALUES

Must exhibit KLC’s core values:

• Integrity - We do the right thing.
• Accountability - We are accountable to the Governor, the General Assembly and the people of the Commonwealth for the proper stewardship of the resources entrusted to us.

• Social Responsibility - We are a good corporate citizen, giving back to our community not just through our proceeds but through our time and talents as well.

• Diversity, Equity & Inclusion - We embrace differences and respect everybody, fostering a

corporate culture where everyone is valued.

• Teamwork - We believe in collaboration and the strength of people coming together to achieve

something great.

• Innovation - We embrace innovation, working to proactively seek opportunities.
• Fun - We have fun at work. We create fun for players across the Commonwealth.

SUPERVISORY RESPONSIBILITIES

This position supervises the following roles:

• VP, Chief Brand Officer
• VP, Products
• VP, Corporate Accounts and New Business Development
• State Sales Director

WORKING CONDITIONS

• This position is located in the corporate office in Louisville, Kentucky.
• Office environment.

• Travels frequently by car. May require overnight travel.

PHYSICAL REQUIREMENTS

• Ability to lift up to 20 lbs.: Occasionally.
• Standing or sitting: Frequently
• Moving: Frequently
• Reaching, writing, fingering, typing: Frequently
• Talking and hearing: Continuously
• Seeing: must be able to read reports and use a computer: Continuously
• Sitting for long periods of time: Frequently

BENEFITS

We offer a comprehensive employee benefits package including medical, dental, vision, wellness program, health savings account, flexible spending accounts, company paid life insurance, supplemental life insurance, company paid short-term and long-term disability, paid parental leave, voluntary benefit plans, generous paid time off plans, retirement plans – including 401(k), 457(b), IRAs, and a money purchase retirement plan in which after one year of service the company contributes the equivalent of 8% of your base pay.

We will only contact candidates who match the qualifications for this role and who are selected for the next steps in the talent acquisition process.

Salary Range: $183,600 - $275,400. Placement within the salary range is determined based on years of directly relatable experience for the position.

The Kentucky Lottery Corporation is an equal employment opportunity employer. Our mission is to build a diverse, equitable and inclusive environment where everyone is valued. We’re all winners when we embrace our differences.

The Kentucky Lottery Corporation is committed to the full inclusion of all qualified individuals through all aspects of employment, and will provide reasonable accommodations, upon request, to assist with the job application or interview process, or performing the essential functions of a job. If a reasonable accommodation is needed, please contact Human Resources.

TO APPLY

• Interested candidates may send their resume and salary expectations to: This email address is being protected from spambots. You need JavaScript enabled to view it..

• Please indicate “Position #0525” in the subject line of your e-mail.

• We will only contact candidates who match the qualifications for this role and who are selected for the next steps in the talent acquisition process. The Kentucky Lottery Corporation is an equal employment opportunity employer. Our mission is to build a diverse, equitable and inclusive environment where everyone is valued. We’re all winners when we embrace our differences. The Kentucky Lottery Corporation is committed to the full inclusion of all qualified individuals through all aspects of employment, and will provide reasonable accommodations, upon request, to assist with the job application or interview process, or performing the essential functions of a job. If a reasonable accommodation is needed, please contact Human Resources.

https://www.kylottery.com/apps/