EquiLottery, Penn National Reach Content Agreement for Kentucky Lottery Pilot
Media Contact
Brad Cummings
(502) 644-1454
Louisville, KY - EquiLottery and Penn National Gaming Inc. have reached an agreement to offer Penn National racetrack content for EquiLottery's "Win Place Show" pilot program through the Kentucky Lottery, a lottery game based on the results of live horse racing. The pilot begins March 24, 2019 and will span 90 days. This program will be offered through 45 exclusive test retailers across Louisville, Lexington and Northern Kentucky.
“We are always looking for new marketing opportunities and revenue sources to improve our racing product and draw new fans to the sport of horse racing," said Penn National Gaming Vice President of Racing Chris McErlean. "'Win Place Show' has the potential to fill both buckets and we're excited to be a part of this unprecedented product. We see nothing but upside in opening up our content through this pilot program in Kentucky."
The agreement allows EquiLottery to offer racing content from Penn National Gaming's five Thoroughbred racetracks -- Charles Town Races (West Virginia), Mahoning Valley Race Course (Ohio), Penn National Race Course (Pennsylvania), Sam Houston Race Park (Texas) and Zia Park (New Mexico). This agreement will also enable EquiLottery to offer live and archived video streaming on these races through its recently announced agreement with Roberts Communications Network and opens up the opportunity to offer Penn National Gaming's racing content as "Win Place Show" spreads to other state lotteries.
"We are pleased to build upon our working relationship with Penn National Gaming by including their racing content in our upcoming pilot program," said EquiLottery Founder and CEO Brad Cummings. "This partnership is very important in enabling us to offer a seven-day-a-week product to existing lottery players and create new lottery players drawn to our unique game offering. We thank Chris and his team for helping us pave the way for this exciting new lottery category."
EquiLottery and Penn National Gaming have previously announced an agreement to offer Charles Town Races content. For more information on "Win Place Show", visit
www.WinPlaceShowLotto.com.
About EquiLottery LLC
The creators of Win Place Show, a lottery game based on the results of live horse racing, EquiLottery has evolved into the leader of a new live sports category for state and provincial lotteries. Developing a series of live sports games of pure chance protected by US and Canadian patents, EquiLottery supports its lottery offerings through a series of products and services that make its games plug-and-play for its state lottery customers. These include systems integrations, plug and play mobile apps, video streaming, intellectual property licensing, sports licensing, horsemen negotiations, calendar development, data licensing, second chance raffle prizes and multi-channel marketing support.
About the Kentucky Lottery Corporation
For 29 years, the Kentucky Lottery has been providing drawing and scratch-based games in the Commonwealth. With over $1 billion in sales annually, the Kentucky Lottery has been able to generate over $5 billion in revenue to the Commonwealth since 1989. From that number, $3.1 billion has gone to college scholarship and grant programs. They have achieved these heights all while operating the business in a socially-responsible manner, and have been recognized world-wide for those efforts.