Shorter Headline: Skincare company The Ordinary started selling eggs
Content Preview: Why?
Because egg prices in New York hit $8.
So they sold them for $3.37.
Here’s why that’s smart:
🟢 It was the right time (people needed eggs)
🟢 It fit their brand (make things affordable)
🟢 It surprised people (skincare × groceries?)
It doesn’t feel like marketing.
It feels like they actually care.