40 PUBLIC GAMING INTERNATIONAL • NOVEMBER/DECEMBER 2022 When the global lottery community gathered for the World Lottery Summit (WLS) 2022 in October, attendees echoed a common theme – how nice it was to be back together in person attending panel discussions and visiting exhibitors on the trade show floor. IGT’s booth buzzed with demonstrations of retail and digital solutions and the debut of its integrated solution OMNIA™, the industry’s first, truly player-centric omnichannel system, which facilitates a transformation of the lottery operational model, heralding the future of lottery. Jesse Saccoccio, IGT Director iLottery Product Platform, gave live demonstrations of the new Connected Play digital-in-retail player journey, which is powered by OMNIA and utilizes IGT’s nextgeneration mobile app and new camera-based terminal, Retailer Vue™. Connected Play bridges the digital and retail channels, allowing players to use their mobile phone in retail for new digital experiences such as creating and using a digital playslip, paying with an eWallet, and scanning winning tickets to redeem prizes to the eWallet – all conveniently connected to the player account and its lottery eWallet and player preferences. “Seeing Connected Play in action, visitors recognized the game-changing convenience of the solution and the flexibility of player and lottery choices when it came to configuring Connected Play for their market,” said Saccoccio. “These experiences will generate new insights on player behavior that escape most lotteries today.” The new light registration feature within OMNIA™ identifies the previously anonymous retail player and is the foundation of Connected Play. Players create an account with the least possible friction as only minimal information is required (configurable by each lottery). A player profile is then created, and relevant behavioral and transactional data can be recorded and associated with this digital identity. This enables retail player behaviors to be analyzed and unlocks the potential EMPOWERING LOTTERIESWITH PLAYER-FOCUSED SOLUTIONS OMNIA™ is IGT’s integrated lottery solution, which converges the retail and digital channels to deliver the industry’s first truly player-centric, omnichannel solution. At the recent World Lottery Summit, Jesse Saccoccio, IGT Director iLottery Product Platform, demonstrated IGT’s new Connected Play digital-in-retail player journeys. Data Analytics and Digital-In-Retail Player Journeys took center stage for IGT at theWorld Lottery Summit.
RkJQdWJsaXNoZXIy NTg4MTM=